Home / Knowledge / News / Apparel/Garments / Shoppers Stop to up its online sales with digital play
Shoppers Stop to up its online sales with digital play
09
Oct '15
Shoppers Stop, one of India's leading fashion retailers, plans to kick off its digital play strategy in phases in order to keep up with online shopping trend, as per media reports.

At present the share of online sales is low but the retailer expects to increase it from digital touch points in the next three to five years through omni-channel strategy.

The retailer plans to invest Rs 60 crore over the next three years in its omni-channel technology, supply chain and talent. The company is to extend its omni-channel platform to its group companies, and by 2020, is expected to achieve 15 per cent revenue through digital-touch points, Manohar Kamath, the company's chief operating officer said while inaugurating a new store in Kolkata.

The retailer also plans to provide the facility of delivering products within two to five hours of purchase to its customers with it omni-channel strategy. Shoppers Stop is also expected to come up with a mobile application soon.

The company plans to open more than five stores every year. Currently Shoppers Stop sells merchandises through 74 stores in 34 Indian cities. (HO)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search