Home / Knowledge / News / Apparel/Garments / Siyaram announces JV with Italy's Cadini
Siyaram announces JV with Italy's Cadini
26
Sep '15
Siyaram Silk Mills has announced a joint venture with leading Italian lifestyle brand Cadini. Siyaram said it has bought ownership rights to manufacture and market Italy's lifestyle brand Cadini for its fabric segment in India, Sri Lanka and few other countries in West Asia, according to media reports.

"We want to give Indian consumer the Italian feel at a reasonable price by customising it to our market. Some products will be imported from Italy, but a major portion will be from India. We will bring the Italian innovation and manufacture it over here," said Ramesh Poddar, Chairman and Managing Director, Siyaram Silk Mills Ltd at the launch of the brand in India in Mumbai. He did not disclose the consideration.

Siyaram currently has annual revenue of around Rs 1,550 crore and expects to grow by 10-15 per cent annually this year, Poddar said.

"We expect Cadini to contribute around Rs 100 crore of our total revenues in the next financial year," Poddar said.

Cadini will also help Siyaram's in sourcing and designing and the brand will be available in India in superior fabrics followed by garments and accessories and will also open its own exclusive outlets & Shop-in Shop in the near future.

Cadini Brand Director Daniella Nicolle Faralli expects a great response from the fast growing Indian market. "This venture has not only provided us a platform to showcase our collection to the Indian consumer but has also helped us to discover various avenues in terms of global marketing,” she said.

Cadini derives 95 per cent of its revenues from international market and only 5 per cent from Italian market, Faralli said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search