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Snapdeal claims to make fastest deliveries
May '16
E-commerce player Snapdeal has cited industry reports to claim that it provides the fastest deliveries in the Indian online marketplace, outpacing its rivals including Flipkart, the country's largest e-commerce company, and Amazon India.

Citing two industry reports published by PricewaterhouseCoopers (PwC) and Red Seer Consulting, Snapdeal said in a press release that its "commitment to deliver was, on average, faster than Amazon by at least 1-1.5 days across metros and tier-2 and tier-3 cities. The lead is even wider with Flipkart trailing Snapdeal by 2-2.5 days in big and small cities."

"The PwC report shows that Snapdeal's commits for delivery in 5 days in Metro and Tier 1 cities, as opposed to Amazon and Flipkart's commitment of nearly 6.5 days. In Tier 2 and Tier-3 cities, Snapdeal commits to deliver in 6 days, while Amazon promises delivery between 7-8 days and Flipkart takes longer at 8-9 days," the release said.

PwC's findings were based on delivery benchmarking exercises for categories, such as, electronics and apparel, which contribute up to 75 per cent of the total sales recorded by ecommerce sector, Snapdeal said.

"35 SKUs with assured availability across three major players - Snapdeal, Amazon and Flipkart, were serviced from their respective fulfilment centres and tracked across 119 delivery pin-codes in Tier-1, 2 and 3 cities. The comprehensive mapping of average delivery time found Snapdeal to be the leader in on-time delivery across regions," the press release said.

Earlier in April, Red Seer reported that Snapdeal had the fastest average delivery time of 3.9 days, followed by Amazon at 4.1 days and Flipkart at 5.1 days.

The Red Seer report also indicated that Snapdeal had a 99 per cent delivery accuracy. Red Seer had conducted a mystery shopping exercise, by tracking 6,000 orders across 25 cities.

"The recognition of our best-in- class delivery experience by PwC and Red Seer, is a resounding validation of our efforts to build robust logistical capabilities using both technology and partnerships," said Jayant Sood, Chief Customer Experience officer at Snapdeal.

Snapdeal has added 2 million square feet of warehousing space spread over 25 cities and built 63 fulfilment centres to increase its reach to new geographies. It has partnered with over 20 specialized logistics companies, creating a delivery network that reaches 28,000 pin codes, the release said. (SH)

Fibre2Fashion News Desk – India

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