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Streetwear brand Breakbounce opens first store in India
10
Dec '15
Breakbounce, the retail brand which is part of Goldenseam Industires Pvt Ltd, launched its first exclusive brand outlet in India in Vadodara on December 8. Samarjit Gaekwad from the royal family of Vadodara inaugrated the store, Goldenseam said in a press release.

The brainchild of Sanjeev Mukhija, the founder of Goldenseam Industries Pvt Ltd, Breakbounce is the the first streetwear brand of the country. Dominating the menswear category, the brand already has presence in more than 140 places through partnerships with retail giants such as Lifestyle, Splash, Central and Reliance Footprint. It has a pan Indian reach that is enabled by e-commerce players Flipkart, Myntra, Snapdeal, Jabong and Amazon.

Headquartered in Bangalore, Breakbounce has adopted a strategically different approach from the brick and mortar model universally adopted by most brands.

Breakbounce claims it is a way of life, an ode to the street culture, something that was missing in India until now. It is a quintessential streetwear brand designed to take men's fashion to the streets.

The first exclusive brand outlet launched with the brand's FW15 collection. With an advantage of backward integration to design, develop and manufacture, the brand has paid great attention to product and its detailing. Its product proposition encapsulates all categories of apparel and provides a more holistic experience of the current international street styles. It includes tees, shirts, jackets, hoodies, sweatshirts, chinos, denims, shorts, belts, headgear, wallets, bags and footwear.

The concept store is a fusion of opposites and is spread across 640sqft. While it is grungy and almost unfinished in it's choice of materials, it is stylish and refined in design. The main design of the store is composed of two main elements. The first element being a composition of vertical MDF/Cement board slats that make up the shell of the store and the second being a container.

The wall display which covers most walls is a composition of slats and boxes to house the products. The slats have products rolled up in cylinders and stacked one on top of the other in a colour coded fashion. This augments the design and also acts as storage in an attractive way. The walk ins will instantly sense and identify with the street style vibe of the store. The idea is to give the youth, an experience straight off the international runways as the brand brings the latest trends in streetwear to the Indian shores at affordable prices, the release said.

Commenting on the launch, Sanjeev Mukhija, who is also Managing Director, Breakbounce said, “The men's wear market in the country is growing rapidly YOY, making India a lucrative market for the brand. Taking this into consideration, we have strategically timed and planned the launch of our first EBO in Vadodara. It is one of the most promising markets of the Tier 2 cities with immense purchasing power and demand for defined fashion. By the end of 2016 we plan to launch EBOs in Bangalore followed by a few in Surat, Ahmedabad and Delhi.” (SH)

Fibre2Fashion News Desk – India

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