Home / Knowledge / News / Apparel/Garments / Woodland to increase footprints in UAE, Russia
Woodland to increase footprints in UAE, Russia
23
Feb '16
Footwear and apparel maker Woodland plans to beef up its presence in overseas markets by opening exclusive stores in the UAE and Russia where it has already set up warehouses.

With the overseas expansion, Woodland is targeting 25 per cent export revenue from next year against the current return of 15 per cent. The company's turnover this year is around Rs 1,200 crore.

"The demand for the outdoor category is the same in Russia and the Middle East as it is in India. We will look to gradually expand our presence," Woodland Managing Director Harkirat Singh told PTI.

Singh said the company has recently opened an office and a warehouse in Moscow after a similar exercise in Dubai. In Russia, Woodland has been using online channel for expansion, and in the UAE it has roped in distributors. The company plans to use its Dubai warehouse as a hub for supplying to other Middle Eastern and North African countries.

"We have been selling through distributors in these markets but now we want to grow the brand by ourselves there," Singh added.

Depending on the response to the stores, Singh said, the company could open up to 10 such stores over a period of time.

Through the expansion in overseas markets, Woodland, which also has presence in Hong Kong, is looking at increased contribution from exports.

"The current contribution of exports to the total turnover is around 15 per cent. We want it to be 25 per cent by next year," he said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

Indonesia may ease procedures for raw material import

In order to boost the competitiveness of the domestic textile...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search