Home / Knowledge / News / Apparel/Garments / Woodland to increase footprints in UAE, Russia
Woodland to increase footprints in UAE, Russia
23
Feb '16
Footwear and apparel maker Woodland plans to beef up its presence in overseas markets by opening exclusive stores in the UAE and Russia where it has already set up warehouses.

With the overseas expansion, Woodland is targeting 25 per cent export revenue from next year against the current return of 15 per cent. The company's turnover this year is around Rs 1,200 crore.

"The demand for the outdoor category is the same in Russia and the Middle East as it is in India. We will look to gradually expand our presence," Woodland Managing Director Harkirat Singh told PTI.

Singh said the company has recently opened an office and a warehouse in Moscow after a similar exercise in Dubai. In Russia, Woodland has been using online channel for expansion, and in the UAE it has roped in distributors. The company plans to use its Dubai warehouse as a hub for supplying to other Middle Eastern and North African countries.

"We have been selling through distributors in these markets but now we want to grow the brand by ourselves there," Singh added.

Depending on the response to the stores, Singh said, the company could open up to 10 such stores over a period of time.

Through the expansion in overseas markets, Woodland, which also has presence in Hong Kong, is looking at increased contribution from exports.

"The current contribution of exports to the total turnover is around 15 per cent. We want it to be 25 per cent by next year," he said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search