Home / Knowledge / News / Apparel/Garments / Woodland to increase footprints in UAE, Russia
Woodland to increase footprints in UAE, Russia
23
Feb '16
Footwear and apparel maker Woodland plans to beef up its presence in overseas markets by opening exclusive stores in the UAE and Russia where it has already set up warehouses.

With the overseas expansion, Woodland is targeting 25 per cent export revenue from next year against the current return of 15 per cent. The company's turnover this year is around Rs 1,200 crore.

"The demand for the outdoor category is the same in Russia and the Middle East as it is in India. We will look to gradually expand our presence," Woodland Managing Director Harkirat Singh told PTI.

Singh said the company has recently opened an office and a warehouse in Moscow after a similar exercise in Dubai. In Russia, Woodland has been using online channel for expansion, and in the UAE it has roped in distributors. The company plans to use its Dubai warehouse as a hub for supplying to other Middle Eastern and North African countries.

"We have been selling through distributors in these markets but now we want to grow the brand by ourselves there," Singh added.

Depending on the response to the stores, Singh said, the company could open up to 10 such stores over a period of time.

Through the expansion in overseas markets, Woodland, which also has presence in Hong Kong, is looking at increased contribution from exports.

"The current contribution of exports to the total turnover is around 15 per cent. We want it to be 25 per cent by next year," he said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search