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Australian Merino features in London, UK

October 3, 2007 (Australia)

Australian Wool Innovation (AWI) has launched a series of displays featuring Australian Merino wool across London with key trade partners including Savile Row to coincide with the launch of the ‘Fleece to Fashion’ Exhibition to be held at Old Billingsgate in London from 25 September – 4 October 2007 as part of the ongoing celebrations to commemorate 200 years of the Australian wool trade.

The exhibition will showcase an array of garments containing Australian Merino wool dating back to 1810 when the first bale of wool arrived on the British shores for commercial sale, through to the present day.

Outfits include a classic 1950’s Dior day dress, a beautiful Chanel wool dress from the 1980s, Julian McDonald’s red carpet cobweb dress, Tom Ford’s dinner suit and Mick and Bianca Jagger’s bespoke white evening suits, created by Savile Row tailors.

The exhibition has something for everyone involved in the fashion trade and AWI will be hosting a series of workshops for brands and retailers, designers, manufacturers and university students; as well as media.

The workshops will elaborate on the latest innovations from AWI which continue to capitalise on the immense natural benefits of Merino wool including Aqua Merino’s cooling benefit, an anti-odour Merino and the use of nanotechnology to develop anti-moth and anti-bacterial benefits for Merino wool.

Participants will also be presented with the latest Merino wool trends in colour and yarn, consumer insights from AWI research and mega trends from a leading independent trend expert.

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