Australian Merino features in London, UK

03 Oct '07

3 min read

From 24 September, Savile Row Bespoke tailors will come together for the first time with 'Merino 200' window displays recognising the important role Australian Merino wool has played within the history of bespoke tailoring, dating back as far as the early 1800s when the trade of wool was first established between Australia and the UK.

Windows of bespoke tailors including Anderson and Sheppard, Anthony J.Hewitt, Davies and Sons, Dege and Skinner, Gieves and Hawkes, H.Huntsman and Sons, Henry Poole and Co, Norton and Sons and Richard Anderson will carry the 'Merino 200' logo, as well as displays of fabrics containing Australian Merino from traditional Savile Row suppliers.

AWI is also collaborating with Driza-Bone, the Australian outdoor garment company, to create a window display in the iconic Harrods store in London from 10 September until 20 October. The display will form part of UK launch plans for the new range of Driza-Bone Activ range of high performance garments made from Australian Merino wool.

Rob Langtry, AWI General Manager Marketing says: “We are thrilled to be working with Savile Row and Drizabone on the window displays and are looking forward to developing strong and lasting business relationships. These projects build on the activities we have already created to celebrate 200 years of the Australian wool industry. It is also great to see the likes of Savile Row who have acknowledged and are epitomising the value of luxury garments which Australian Merino can offer.”

Savile Row:
Savile Row Bespoke, the body that represents the key bespoke tailoring houses of the Row, has been established to protect and develop the art of Bespoke Tailoring on Savile Row. The group was established in 2004.

Australian Wool Innovation Limited

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