Home / Knowledge / News / United Colors of Benetton launches colourful S/S campaign
United Colors of Benetton launches colourful S/S campaign
28
Jan '13
The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton's passion, innovation and openness to the world, looking to the future and embracing the challenges of tomorrow.

This campaign breaks new ground for the Benetton Group brand. Starting this season and using an ever changing set of ambassadors, it rolls out a totally new format based – in the words of Chairman Alessandro Benetton – on “the iconic value of color – a founding value for United Colors of Benetton and once again at the centre of our aesthetics and communications – to give a powerful assertion of the identity and excellence of this brand, which holds diversity as a value, and the unity of differences as a wealth to be treasured.”

The photo shoot for the United Colors of Benetton S/S 2013 fashion campaign was held in Paris at Pin-Up Studios, last November. At this three-day shoot, nine major ambassadors for style and life – personalities who have distinguished themselves for their multiculturality, cosmopolitan spirit and social commitment – “talked” to the camera about their interpretation of color, the chromatic mirror of the talent and personality that have placed them in the limelight around the world.

This season’s campaign features: Hanaa Ben Abdesslem, tunisian model, with her professionalism and dedication has become an example to many other Arab women with the same dream; Kiera Chaplin, actress, model and granddaughter of Charlie Chaplin, in addition to being an active supporter of UNESCO, works with a foundation caring for young people; Charlotte Free, Californian model known for her pink hair; Mario Galla, differently-able German model, successfully treads the catwalks; Dudley O’Shaughnessy, British actor and model, and former national welterweight champion, has taken the values of loyalty and competitive spirit from his boxing and transferred them to the world of fashion; Matias Perdomo, Uruguayan chef, has brought an original intercontinental mix to his restaurant in Milan, combining tradition and innovation; Lea T, trans-sexual Brazilian model, is overcoming prejudice; Alek Wek is actively committed to drawing international attention to the humanitarian disaster in her homeland of Sudan; and, Elettra Wiedemann has been bringing her refined, cosmopolitan culture to the world of fashion since the age of 15, alongside an attention to the environment and natural resources.

The new United Colors of Benetton campaign, created to celebrate and support the launch of the Spring/Summer 2013 collection, purposedly features the brand's iconic knitwear. Melange tricot in a wide palette of colors symbolizes the new collection, in which simplicity reigns supreme: basic is Fashion.


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Kraig gets approval for Vietnamese subsidiary firm

Textiles | On 25th Apr 2018

Kraig gets approval for Vietnamese subsidiary firm

Kraig Biocraft Laboratories, Inc., the leading developer of spider...

Courtesy: ITMA Asia

Textiles | On 25th Apr 2018

ITMA Asia + CITME 2018 attract global textile companies

The sixth edition of ITMA ASIA + CITME 2018 has received strong...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search