United Colors of Benetton launches colourful S/S campaign

The campaign, developed under the creative direction of Fabrica, will roll out shortly in the press, on billboards, in sales outlets and online.

This symbolic use of color has inspired everything from the vibrant new windows of the United Colors of Benetton stores, to the web. The chromatic experience is, in fact, key to a new soon-to-be launched website, a dynamic platform that will aggretate user-generated feeds with color-hashtags – pictures, posts, phrases, tweets – from Instagram, Pinterest, Twitter and the mobile network thus building an online community interely dedicated to colors.

The web project will be accompanied and integrated with an app, which will become a site content generator in its own right. There will also be an editorial space with an international outlook. A collection of magazine-style news, developed around a single theme: color.

Similarly, quotations, epigrams, expressions and proverbs about color will animate the colourful windows of the United Colors of Benetton stores in streets and squares around the world. You might find anything, from learned phrases, to the favourite color of anyone who wishes to express a thought, an idea or a motto about the colors closest to their heart.

Benetton