News Flash

'Long live individuality' in Gap 'T-Shirt Shop' ad campaign

19 Aug '06

3 min read

Gap celebrates its heritage in self-expression and individuality with the launch of its second fall advertising campaign entitled “T-Shirt Shop.” The campaign, which focuses on T-shirts, features a diverse ensemble of actors, musicians, and style makers including Jeremy Piven, Mia Farrow, Aaron Eckhart, Natasha Bedingfield, Common, Eva Herzigova, Pete Wentz, Lou Doillon, Paula Patton, Kristen Stewart, Brice Marden and Yvonne Force.

“T-shirts have become the ultimate vehicle for self-expression,” said Kyle Andrew, vice president of Gap Marketing. “And while Gap has always been famous for great Ts, our collection of T-shirts this fall is better than ever before. From preppy-striped Ts to rock-and-roll graphics, Gap is introducing a wide range of new styles and silhouettes to help you express your personal style.”

Gap's latest campaign of the season is comprised of black and white print ads shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. Each shot features a celebrity wearing their favorite Gap T in a way that expresses their individual style.

From a laid back image of actor Aaron Eckhart sporting a baseball T, to an animated shot of musician Pete Wentz (Fall Out Boy) rocking out as he tears off his striped T, the images convey the personality and energy of each celebrity. To reinforce the message of individuality, the campaign is tagged with the message 'long live individuality' and each campaign image has a corresponding tagline – such as your expression, your spirit, your attitude – capturing the emotion of the shot.

More Gap Inc News... More Fashion News - United States Of America...