'Long live individuality' in Gap 'T-Shirt Shop' ad campaign
19 Aug '06
3 min read
Taking Gap's heritage in creative advertising to the next level, the campaign also features unique artistic portraits produced by renowned artists. From a painting of Steven Tyler by artist Phillip Burke to a watercolor of Zooey Deschanel by David Shapiro, each portrait features the celebrity in their favorite Gap T. The “T-Shirt Shop” print campaign will run in September issues of magazines including Vanity Fair, Elle, InStyle, Vogue and GQ.
In Gap stores, the “T-Shirt Shop” for fall is a one-stop shopping destination for every kind of T you could possibly desire. You'll find a new dedicated space within Gap stores filled with Ts in updated silhouettes, styles and fits – and in every color under the sun.
Each T offers a fresh twist of newness and style with a fabulous fit, soft fabric and great quality. Gap T-shirt styles for women come in a variety of lengths – from longer Ts that hit mid-thigh to shorter ones that hit just below the waist. The wide range of T-shirts for men this fall will help guys find the perfect T to compliment their personal style and any range of occasions.
The Los Angeles customization event will be held on August 16 through August 19 at Gap's Hollywood and Highland store and the New York City event will be held on August 24 through August 26 at Gap's 59th and Lexington Street store.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
