Infor, a leading provider of business application software serving more than 70,000 customers, announced the release of Infor e-Commerce Mobile, an add-on to the existing customer e-commerce strategy to allow mobile optimization.
The solution utilizes an Omni device approach, extending the capabilities beyond mobile and multichannel, creating room for growth within the technology.
The latest iteration is integrated with Infor e-Commerce to extend the state-of-the-art business-to-business (B2B) retail foundation scaling the solution for use in mobile browsers. The addition of a mobile offering empowers businesses to manage orders in real-time on their mobile devices while still providing a superior shopping experience.
The Omni approach used by Infor e-Commerce Mobile has evolved from a typical multi-channel strategy to make real-time data available simultaneously across a wide range of devices.
Creating broad access to the retail environment allows business to address customer needs using a smarter and more dynamic approach. Conversely, customers achieve direct brand interaction without any channel dilution. Infor e-Commerce enables retailers to answer industry demands by providing faster access with more accurate data and a stronger branded experience.
Infor e-Commerce Mobile allows adaption to the style of the designated website, creating more meaningful end-user interactions. By adjusting to the look and feel of the customer website, consumers can take away a stronger connection to the brand with less risk of channel interference. Purpose built web apps for phones and tablets allow users to start an order basket on a PC and continue to update that same order from a mobile device at another location.
Businesses may utilize real-time data to collaborate and work simultaneously through multiple mobile devices. From order flow to warehouse and fulfillment, users can now manage order processing on a computer, smartphone or tablet device from virtually any location.
Retailers can engage the customer through each stage of the purchase. Infor e-Commerce Mobile caters to traditional, online and service-based retailers, allowing each to communicate with their customer through various stages of the buying experience. The PreTail stage creates access for social, apps, ads and other means of online communication. The retail stage provides detailed store info and in-store searching on kiosk, mobile and online devices. Lastly, the PostTail stage allows businesses to help their customers share shopping experiences socially.
"Today's consumers have the ability to initiate a transaction in more ways than ever before. In order to meet this shifting demand, they too must evolve to fit the new atmosphere of this evolving value chain," said Bob McKee, fashion industry strategy director, Infor. "Infor e-Commerce Mobile provides the fashion value chain with a tool to face the changing needs of the industry. By collaborating across multiple devices in real-time, businesses are able better serve their customers."