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INVISTA showcases LYCRA beauty fabric at Paris Mode City

06 Sep '10

5 min read

INVISTA also used state-of-the-art 3D body scanning technology to measure the degree of shaping on a live fit model across several body locations.

The results demonstrated that the fabrics qualifying for LYCRA beauty fabric standards were more effective in both shaping and comfort in wear than fabrics that did not meet the standards.

Nicolas Banyols - Global Marketing Director, Innerwear, INVISTA Apparel comments, “We are delighted to showcase our latest innovation in intimate apparel at Paris Mode City. At INVISTA, we believe that it is vital to open new frontiers and find new ways to appeal to the consumer.

“We are confident that the LYCRA beauty fabric platform will initiate the development of more excellent fabrics and more creative garments to address the changing needs of this dynamic shapewear market. INVISTA is committed to providing solutions for our customers and consumers alike and shapewear made with LYCRA beauty fabrics will bring new value to brands, retailers and wearers with unprecedented comfort, fit and shaping.”

Knowing the consumer
Based on its global shapewear studySource: Strategic Insights. Global Consumer Shapewear Study 2009. 1,133 female participants from US, Brazil, France, Italy, Germany and UK.

INVISTA identified that consumers want more comfort, better fit, improved shaping performance and more emotional satisfaction from the category.

Headline statistics include the following:

• 95% of women aged 18-49 believe it is important for shapewear to fit well
• 94% of women aged 18-49 believe it is important for shapewear to be comfortable
• There is a significant opportunity to improve on satisfaction ratings for these and other critical parameters, which rank markedly below typical industry satisfaction levels.

Dedicated to supporting its value chain, INVISTA is pleased to announce that there has been a very positive response to LYCRA beauty fabric, from brands and mills alike. Demonstrating its commitment, INVISTA will be showcasing garments from the following partner brands: Bali, Gemma, La Perla, Ritratti, Spanx, Triumph, Wacoal America and Wacoal Taiwan. Concept garments from Bogart International Ltd., Regina Miracle International Ltd. and Studio 183 are also being created for the launch.

Leading worldwide partner mills have developed fabrics, demonstrating their technical prowess in achieving shaping and comfort simultaneously. The inaugural LYCRA beauty fabrics collection consists of fabrics from Boos Textile Elastics, Brugnoli, Carvico, Charming Fabrics, Dogi Fabrics (Jiangsu) Co., Ltd, Dogi International Fabrics S.A., DOGIEFA, EFA, Elastic, Eurojersey, Jersey Lomellina, Liebaert, McMurray Fabrics, Pacific Textiles, Penn Textile Solutions, Piave Maitex, Protela, Rosset & Cia, Ruey Tay, Salotex, Sayoart, Shinyoung Textile, SunCo Warp Knit, Sunikorn Knitters, Textile Prestige Public Company Limited andWilly Hermann – Superfine.

The INVISTA stand is located at the Mode City show (Hall 4, stand F110/E110) and the entire 150 sq m surface will be dedicated to this exciting new innovation. Mannequins and live modeling will be used to showcase LYCRA beauty fabric in garments and there will be a chance for visitors to be the first to see garments made with LYCRA beauty fabric from key brands.

INVISTA

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