INVISTA to showcase solutions for business growth at Denim by PV

29 Apr '11

4 min read

“Working closely with Innerscope Research's biometric monitoring system, we were able to tap into the consumers' sub consciousness and understand what messages were relevant and emotionally engaging,” said Libby Neuner, INVISTA's global marketing director for outerwear. “Incorporating these messages into our LYCRA Style fibre brand communications strategy will enable us to break through the clutter and resonate with our target audience.”

In the Innerscope research study, women were exposed to the LYCRA Style fibre brand, logo, hangtag, concept statement and imagery. A biometric monitoring system measured their physical reactions to the stimuli. Changes in the women's heart rates, respiration, perspiration, visual attention and cognitive processing were analysed in relation to each stimulus. The data provided a thorough comparison of the women's emotional feelings versus their conscious responses for each marketing element.

A demonstration of the biometric research can be seen at the INVISTA stand at Denim by Première Vision. To learn more about the LYCRA Style fibre brand and all of the INVISTA initiatives, visit our stand at Denim by Première Vision, La Halle Freyssinet, 55 Boulevard Vincent Auriol, Paris.

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