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JCPenney discontinues Big Books
November 20, 2009
(USA)
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As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Company, Inc. has taken steps ...
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JCP’s successful viral campaign returns with new features
November 19, 2009
(USA)
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J. C. Penney Company, Inc. announced the return of “Beware of the Doghouse,” the award-winning marketing campaign that allows women to put their signi...
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Third quarter results reflect success of JCP Bridge Plan
November 14, 2009
(USA)
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J. C. Penney Company, Inc. reported fiscal third quarter results that were significantly better than initial expectations and showed further improveme...
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JCPenney to celebrate Christmas with ‘Joy of Giving’
November 05, 2009
(USA)
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J. C. Penney Company, Inc. announced the launch of its Christmas gift program, bringing the “Joy of Giving” to life for its customers across America w...
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JCP launches Angel Giving Tree Program
November 04, 2009
(USA)
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J. C. Penney Company, Inc. and The Salvation Army are joining forces this Christmas season to give joy to even more people in need through a grand-sca...
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JCP Juniors to grow up with Olsenboye style
October 26, 2009
(USA)
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J. C. Penney Company, Inc. announced the launch of Olsenboye, an exclusive new Juniors brand created by Dualstar Entertainment Group founders and desi...
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JCPenney recognized for sustainability efforts
October 21, 2009
(USA)
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J. C. Penney Company, Inc. has been named to the 2009 Dow Jones Sustainability Index of the leading companies in North America for corporate sustainab...
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JCPenney recognized as most innovative user of IT
September 16, 2009
(USA)
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In recognition of its strategic, innovative technology, J. C. Penney Company, Inc. was ranked No. 6 on the 2009 InformationWeek 500 and was named the ...
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JCPenney unveils sportswear brand for females
September 12, 2009
(USA)
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J. C. Penney Company, Inc. announced the launch of she said, a contemporary career sportswear brand catering to the female professional. Bolstering JC...
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Breakeven earnings per share, better than initial expectations - JCP
August 17, 2009
(USA)
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J. C. Penney Company, Inc. reported fiscal second quarter results that reflect the continued successful execution of its Bridge Plan strategy and furt...
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