Home / Knowledge / News / Gerard Piqué to endorse H.E. by MANGO range for two seasons
Gerard Piqué to endorse H.E. by MANGO range for two seasons
24
Feb '11
Gerard Piqué has signed a contract with the men's fashion brand to become the new star of the H.E. by MANGO Spring/Summer and Autumn/Winter campaigns. He will therefore become the new face of the Spanish brand for two consecutive seasons.

Success and professionalism were essential requirements for the brand when choosing the young footballer, who was on the winning team in the 2010 World Cup in South Africa. In addition, Gerard Piqué is the perfect representation of the type of man the brand aims to dress: young and carefree, with his own style and personality.

Born in Barcelona in 1987 into an FC Barcelona-mad family, Piqué trained as a footballer in FC Barcelona alongside well-established players like Lionel Messi and Cesc Fàbregas and made his debut in 2005 with Manchester United. He later returned to FC Barcelona, the team he now plays for, which has won numerous titles.

With this collaboration, the men's fashion brand, which until now has counted on the presence of young models, is moving towards the strategy adopted by MANGO, which since the beginning has chosen famous faces to star in its advertising campaigns.

H.E. by MANGO was created in 2008 to offer men a contemporary and modern men's fashion range. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style.

Mango


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X