Home / Knowledge / News / RFID gives new kind of shopping experience to Galeria Kaufhof customers
RFID gives new kind of shopping experience to Galeria Kaufhof customers
20
Sep '07
Kaufhof Warenhaus AG is rolling out Radio Frequency Identification (RFID) at its department store in Essen. In a pilot project in the men's fashion department, some 30,000 products have been fitted with additional RFID labels – known as Smart Chips.

The technology enables the company to speed up processes and increase availability of goods. But above all, RFID is the key to a range of innovative applications that increase customer satisfaction even further.

“By using RFID at our Galeria Kaufhof sales brand, we are giving customers a totally new kind of shopping experience, and are considerably improving customer service,” says Zygmunt Mierdorf, Member of the Management Board of METRO Group.

Intelligent applications to inform and advise Since 2004, the METRO Group has used RFID throughout its entire supply chain and in its warehouse management.

And within the context of its Future Store Initiative, the retailing company has been testing innovative applications for its front stores for years.

Thanks to the pilot project at Galeria Kaufhof in Essen, customers can now enjoy the extensive benefits and possibilities of RFID technology.

In the Gardeur Shop at the Essen outlet, Smart Dressing Rooms, Shelves and Mirrors make for a totally new shopping experience: for example, the Smart Dressing Room recognizes a garment via RFID and, on an integrated display, provides the customer with useful information such as price, material and care instructions.

Must ReadView All

Apparel/Garments | On 29th Aug 2016

NRF welcomes release of online sales tax bill draft

The National Retail Federation (NRF), an apex body of US retailers...

Apparel/Garments | On 29th Aug 2016

Q2FY17 GAAP net loss falls 6.5% at Destination Maternity

GAAP net loss for the three months ended July 30, 2016 at Destination ...

Courtesy: Amazon

Apparel/Garments | On 29th Aug 2016

Amazon plans 8th Texas fulfillment centre

The world’s biggest online retailer Amazon will open its eighth...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search