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RFID gives new kind of shopping experience to Galeria Kaufhof customers

September 20, 2007 (Germany)

Kaufhof Warenhaus AG is rolling out Radio Frequency Identification (RFID) at its department store in Essen. In a pilot project in the men’s fashion department, some 30,000 products have been fitted with additional RFID labels – known as Smart Chips.

The technology enables the company to speed up processes and increase availability of goods. But above all, RFID is the key to a range of innovative applications that increase customer satisfaction even further.

“By using RFID at our Galeria Kaufhof sales brand, we are giving customers a totally new kind of shopping experience, and are considerably improving customer service,” says Zygmunt Mierdorf, Member of the Management Board of METRO Group.

Intelligent applications to inform and advise Since 2004, the METRO Group has used RFID throughout its entire supply chain and in its warehouse management.

And within the context of its Future Store Initiative, the retailing company has been testing innovative applications for its front stores for years.

Thanks to the pilot project at Galeria Kaufhof in Essen, customers can now enjoy the extensive benefits and possibilities of RFID technology.

In the Gardeur Shop at the Essen outlet, Smart Dressing Rooms, Shelves and Mirrors make for a totally new shopping experience: for example, the Smart Dressing Room recognizes a garment via RFID and, on an integrated display, provides the customer with useful information such as price, material and care instructions.

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