Home / Knowledge / News / New Balance to sell exclusive regatta-branded apparel
New Balance to sell exclusive regatta-branded apparel
12
Oct '13
The Head of the Charles Regatta announced that global athletic leader New Balance has signed on as the Official Athletic Footwear and Apparel partner of the 49th Head of the Charles Regatta presented by BNY Mellon, held annually on the Charles River between Boston and Cambridge, Mass.

The Boston-based company, known for its commitment to product performance, quality and American manufacturing, will sell exclusive Regatta co-branded apparel in its exhibition tent during the October 19-20 race weekend, including limited edition men's and women's t-shirts, jackets, and performance wear.

"New Balance is proud to partner with the Head Of The Charles Regatta, a great New England sports tradition," says Hilary Keates, director of global marketing and brand management for New Balance. "New Balance has strong roots in the Boston area and we are thrilled to be part of this year's event."

One of the world's pre-eminent rowing competitions, the 2013 Head Of The Charles Regatta features a variety of races for rowers of all skill levels and ages. This year's free, public races are expected to draw 10,000 competitors – including national, international and Olympic athletes – along with more than 400,000 spectators.

BNY Mellon has signed on as the Regatta's presenting sponsor for the next five years, and Sierra Nevada recently announced its new role as the official beer of the Regatta. Major sponsors returning this year include Sperry Top-Sider and Brooks Brothers, which will once again offer apparel at the Rowing and Fitness Expo near the Regatta's finish line. EMC Corp., the Lenox Hotel, Gentle Giant and Lufthansa are also returning sponsors supporting the 2013 event. Mini Cooper will also return as the event's Official Car.

"We're building on a tremendously successful 2012 Regatta, which set records for participation and spectators," said Frederick Schoch, Executive Director of the Regatta. "The Head of the Charles' enduring popularity is evidenced by the many sponsors returning to support the event this year, as well as new supporters coming aboard. It's going to be a very exciting weekend, and we're very pleased to have so many great partners embrace our Boston tradition and the sport of rowing."

Other new sponsors for 2013 include Celebrity Cruises (presenting sponsor of the Eliot Bridge Enclosure), which will stage a 10-foot Adirondack chair for photos, and Connect-A-Dock, helping to provide a new 120-foot launch dock for the Regatta.

New sponsor Shell Gasoline will also be on site, handing out rewards cards, Ruth's Chris Steak House will provide catering for the Director's Tent, and West Bridge Restaurant will cater for the Eliot Bridge Enclosure, as well as a retail stand on Hospitality Row. Other new patrons include The Boston Business Journal, ThinkThin and MorningStar Farms.

Returning Regatta patron sponsors include: Mohegan Sun, LifeProof, CBS Radio, Core Power, Towerstream, Flatbread Company, Teddie Peanut Butter, Hudson Boat Works, Concept2, Boston Burger Co, Tory Row, Cambridge 1 and AMI Graphics.

The Head Of The Charles Regatta is free, open to the public and presents a variety of races for local and international rowers of all skill levels, ages 14 to 85. The exhilarating spectator event also offers plenty of family-friendly activities, including a Rowing and Fitness Expo and food vendors serving hearty New England fare. The challenging race course, lined with enthusiastic fans, begins at Boston University's DeWolfe Boathouse and ends at Artesani Park in Brighton.

New Balance


Must ReadView All

UK retail firms urge Hammond to ease business rates burden

Textiles | On 20th Nov 2017

UK retail firms urge Hammond to ease business rates burden

Top British retail company CEOs have urged UK finance minister...

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

Courtesy: Cornell

Textiles | On 20th Nov 2017

Cornell’s tech allows customisation of woven fabrics

Cornell Professor Steve Marschner and Rhode Island School of Design...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search