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Pepe Jeans unveils world’s largest exclusive store in Hyderabad

June 19, 2007 (India)

It seems as if the world’s fashion capital has shifted to Hyderabad! Pepe Jeans London formally unveiled its ‘World’s Largest’ exclusive store in Hyderabad. With a sprawling space of 8500 sq. ft and located in the upmarket and fashionable Banjara Hills, this flagship store will be the ultimate one-stop destination for the latest fashion trends in jeans and casual wear for the young and fashion conscious.

This is Pepe’s 100th stand-alone store in India. On entering the store one gets transferred to the city of London with Victorian style structure and its high ceilings. The store is fitted with ultra modern lighting & fixtures with vintage wardrobes and chandeliers. Separate wall units and display systems dedicated for various collections add to the grandeur of the store. The smart and unique use of wall paper around the store adds to the home away from home experience.

This first of its kind store has been set up to provide its customers a great ambience and a unique shopping experience. Given the vast retail area and plethora of exciting merchandise, the consumer will be sure to be spoilt. The store displays more than 500 styles of jeans and casual wear covering shirts, t-shirts, shorts, skirts, knits and accessories for both men and women.

The highlight of the store includes two expansive floors replete with merchandise from various product categories right from a uniquely designed Denim Wall to separate floors for men’s and women’s wear. The floor exclusively dedicated to the women’s section is worth mentioning, recognizing the Pepe Jeans brand as “the biggest women’s jeans and casual wear brand in the country.” All these contribute to an aura of exciting and enjoyable shopping experience leaving the consumer to touch, see and feel in a warm, spacious environment.

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