Pepe Jeans unveils world's largest exclusive store in Hyderabad

19 Jun '07

3 min read

Expressing his delight at the opening of the world's largest exclusive store, Mr. Chetan Shah – Country Head, Pepe Jeans said, “Pepe is setting a new benchmark of the ultimate international retail shopping experience. This is not only in terms of the store size and unmatched service standards but also showcasing the most comprehensive and trendiest collection of jeans and casual wear in India.”

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than a half a US $ billion denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 70 countries across the world.

Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Pepe Jeans merchandise is available through 100 stand-alone stores across the country, 98 plus large format store locations and 1500 multi-brand premium outlets.

Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First inside Fashion Brands Awards. Pepe Jeans won the “Lycra Most Innovative Brand of the Year” award at Images Fashion Awards 2005 and most recently “The Brand of the Year – Men's Casual Wear (Large)” award at the CMAI Apex Awards 04-05.

Pepe Jeans London

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