Other top brands Azul by Palme, Jones & Jones and A Gift From The Gods, have also all signed to present their collections under the Pure London section.
'We receive a lot of buyer interest from the Middle East so this opportunity has come at the right time. Going out with the Pure team facilitates the process and adds credibility for British fashion exporting. The regional demographic fits our target and there's a growing appetite for street fashion.' Jane Reucroft from A Gift From The Gods Set in the prestigious venue, the Madinat Jumeirah hotel, the must visit show for retailers and buyers will host three catwalk shows a day. Designers such as Passionata Lingerie, Marbella Skin Jewellery, Jermone L'Huillier, Das, Kif.If, Langoors and Essa will be showcasing their designers alongside daily conferences by WGSN about the future of fashion retail within the Middle-East.
The glamorous event will be attended by leading retailers across the Middle East including Bloomingdales, Debenhams, Galeries Lafayette, Saks Fifth Avenue Dubai, Etoile Fashion Group and many more. Each evening Who's Next & Premiere Classe will host a range of parties and cocktails to allow visitors to network and relax after a busy day buying.
On the last day of the show, 21st October, the exhibition will be open to the public and host a Shopping Day, giving labels the opportunity to sell their product to the local fashionistas.
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