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Reliance re-launches Vimal with new logo

November 3, 2007 (India)

After the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, Reliance Industries Limited unveiled the first of its redesigned exclusive showrooms in Ahmedabad.

As a part of its brand re-launch strategy Vimal will now offer consumers a unique shopping experience which will be akin to the best in the world.

The first Indian textile brand that ruled the hearts of millions is back with contemporary products that will appeal to the consumers in a relevant, modern and offer contemporary shopping experience.

In the first phase, Vimal will launch six exclusive showrooms. The first showroom would be re-launched in Ahmedabad, the historic birth place of Vimal and Reliance Industries Limited.

This would be followed by showrooms in Mumbai, Bangalore, Chennai and Kochi. The number of these exclusive stores will go up to 24 in the next one year.

As a first step, of its re-launch strategy the bold and contemporary identity of Vimal was introduced to the world, followed by a spirited new communication, both on electronic and print media.

After this enthusiastic re-launch, Vimal is all set to unveil its redesigned exclusive showrooms to people. This is in keeping with the brand’s core strategy of offering ‘Premium and Innovative Products at Prices that will Delight Customers’

All these new showrooms are being redesigned to reflect the bold new spirit of Vimal, along with its brand new identity. An international retail design and architecture expert was involved in this redesign of the Vimal exclusive showrooms to ensure that the showrooms were designed on the lines of international retail centres in a modern, trendy and contemporary way.

The new décor, designs and layouts of the Vimal showrooms will offer a never-before retailing experience to customers. In addition to premium and innovative products at delightful prices, Vimal will offer its customers premium shopping experiences and enhanced facilities, such as custom tailoring and styling – through these newly redesigned Vimal exclusive stores.

These Vimal showrooms will now offer not just the latest fabric collections for premium menswear, but also the Vimal range of men’s apparel – shirts, trousers, suits and jackets.

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