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Roberto Cavalli new campaign reveals sense of style

January 18, 2013 (Italy)

The new Roberto Cavalli Spring/Summer 2013 advertising campaign embodies a sense of style and glamour ever-present in the Roberto Cavalli DNA. Isabeli Fontana, Malgosia Bela and Sui He are the protagonists of the glamorous images in which elegance and sophistication seem to blend with the evocative sensuality of the prints.

Mario Testino shot the breathtaking images at the Freemansons Hall in London; an imposing Art Decò building developed in the 1930s by architects H. V. Ashley e Winton Newman.

The prestigious marble and Victorian chaise lounge on which a lavish fur cover is delicately draped, act as the background to the images.

Engineered animal prints, alluring cutouts, exquisite dimensional details and ethereal white leather portray the modern Cavalli aesthetic favouring intricacy over simplicity and laying between innocence and provocation.

The creative vision is inspired by Roberto Cavalli’s passion for women and his everlasting desire to enhance their innate beauty and charisma by capturing the true essence of their purity.


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