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True Religion's 1st premium outlet in Desert Hills

October 17, 2006 (United States Of America)

True Religion Apparel Inc announced the opening of the company’s first retail outlet store in Cabazon, California, in the Desert Hills Premium Outlets. The new store, withapproximately 3,000 square feet of selling space, will carry selected Women’s, Men’s and Kid’s denim and other apparel.

“Desert Hills, near Palm Springs, is one of the premier outlet destinations and home of some of the world’s best known luxury brands,” said Michael Buckley, President of True Religion Apparel, Inc. “Opening our own outlet store allows us to directly manage the distribution of some of our apparel in a manner that is more appropriate for our brand. We are pleased to have opened the store on time, on budget and well before the Christmas shopping season.”

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans.

Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South

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