But there's more than metrics -- in an effort to reach a broader consumer audience, the portal places data in the context of stories about how Timberland and its partners are enacting change to positively influence a variety of social and environmental issues. The site also allows readers to probe deeper and explore the progress Timberland is making against its groundbreaking initiatives, such as its Green Index rating system, its commitment to plant 5 million trees in the next 5 years, and learn what opportunities and challenges lie ahead.
"This new tool offers us an opportunity to educate and inspire consumers to take part in our Earthkeepers philosophy, which encourages consumers to be good stewards of the earth and their communities," said Jeff Swartz, President & CEO of Timberland. "Timberland is, and will continue to be, a values-based company. We see this new initiative as a way to integrate our CSR goals with the overall brand and engage a broader group of stakeholders in our commerce and justice mission."
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