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'Competitiveness of Vietnamese leather enterprises has improved'
Nov '11
The competitiveness of Vietnamese leather and footwear enterprises has improved during the last two years due to EU-Vietnam Multilateral Trade Assistance Project III (MUTRAP III), Nguyen Thi Tong, Secretary of the Vietnam Leather and Footwear Association (Lefaso) has said.

Speaking at a workshop under the Project, she said enhancing the competitiveness of the country's leather and footwear enterprises is the most important, as these two goods are the key export items of Vietnam.

Since 2009, MUTRAP III had trained senior management of leather and footwear enterprises on commercial policies, including technical support for development and approaching the markets, Tong said. She added that study courses for personnel staffed abroad were also conducted under the project.

She stated that the Project had helped Vietnam build a trade name in footwear, both in domestic and world markets, by helping to create new designs and to develop collections of footwear.

She informed that the ongoing target of the Project was to make the Vietnam's leather and footwear industry sustainable by creating business and cooperation opportunities with overseas firms.

Enrico Perego, representing Octagona, an international business consulting firm, said all leather and footwear enterprises in Vietnam, especially small-sized businesses, need to build their own trade marks, as they would help customers to effectively identify something they like.

Although Vietnam is the fourth largest exporter of footwear in the world, around 90 percent of its exports are for foreign companies which supply most of the needed materials from South Korea, Taiwan and China.

While Vietnam exports footwear worth US$ 2 billion annually, only 10-15 percent of these bear a Vietnamese brand name.

Fibre2fashion News Desk - India

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