The “Celebrate an Independent Christmas” campaign is a spin-off from the well-established Independent Retailer Month. It focuses on engaging local independent businesses, those who serve consumers, to create “activation events” which will be fun AND which will have a positive social and economic impact in their locale. The campaign is a nationwide effort to improve footfall to our high streets, towns and village centres, to increase consumer confidence, and to boost retail sales. Local activation partners will help retailers and consumer facing businesses to deliver “Christmas Shopping Crawls”. The campaign will be supported by a wide range of business organisations and aims to reach consumers with the support of local press, media, councils and the retailers themselves.
Clare Rayner, The Retail Champion, Founder of this new campaign said “The Independent Christmas campaign will run for the 6 weeks prior to Christmas day, from 12th November 2012. Consumers will be encouraged to spend a proportion of their Christmas budgets - be that on gift and food shopping, partying or pampering - with local, independent businesses. The campaign will be inclusive of all those who serve consumers – so bars, restaurants and salons as well as traditional shops.”
The message to consumers from the campaign will be that buying from an Independent typically guarantees them a more unique, personal experience. It will highlight that if consumers are looking for a bit of indulgence at this celebratory time of year, if they are seeking more unusual gifts, unique outfits, delicious treats or special social occasions, they should explore their local independents.
To capture consumers’ imaginations, to encourage them to make the effort to seek out their local independents, the campaign will be calling on retailers and business organisations to work together to create “Christmas Shopping Crawls”.
Intended to be a lot of fun, and with an opportunity for shoppers to win a prize for completing a crawl, shopping crawls can also address the very real and serious issue of lack of footfall to our high streets. Only this week the Local Data Company reported the highest ever level of shop vacancy rates in the UK; the CBI reported that consumer confidence has remained consistently low for several periods. With this backdrop of economic gloom, a campaign such as this can have a very real, positive social and economic impact. By creating a sense of fun, excitement, some competition, and a community spirit, retailers who participate in a Christmas Shopping Crawl have the opportunity to engage new customers from their local area.
Apparel/Garments | On 21st Jul 2017
Walmart has opened a new e-commerce fulfillment centre in Davenport,...
Textiles | On 20th Jul 2017
The International Textile Manufacturers Federation (ITMF), an...
Textiles | On 20th Jul 2017
Reliance Industries Limited (RIL) has reported its financial...
We are ready to adopt or follow every opportunity
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
‘One of the recent trends in hand block printing is the indigo process,...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
"We should not compare India and the West. There are things we do that...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Do you think the sustainability space has the needed tools and resources available for a business to lead change?Yes No Skip
Do you think adopting a sustainable approach will be a profitable move for your business?Yes No Skip
Do you want the world to know about your sustainability journey and your business’ environmental footprint?Yes No Skip
Thanks for your valuable feedback. Claim your free latest sustainability e-book.