'Celebrate an Independent Christmas' to up UK's retailing

Increasing sales during what is already a peak period could make a significant difference to their bottom line. They have the opportunity to introduce new customers to their product ranges, to give them a sample of their services, or just to increase consumer awareness of their existence. The first step in re-engaging disenchanted consumers with the high street is to give them a good reason to visit; the next step is for the businesses trading there to showcase what they’ve been missing out on! Christmas Shopping Crawls, if well implemented, can deliver exactly that.”

The 'Celebrate an Independent Christmas' campaign is a spin-off from the well-established Independent Retailer Month. It focuses on engaging local independent businesses, those who serve consumers, to create “activation events” which will be fun AND which will have a positive social and economic impact in their locale.

Independent Retailer Month