Footwear industry set to make a trade record

10 Jan '08

2 min read

The footwear industry of Portugal is planning to launch a promotional campaign in international markets with an investment of 8 million euros. This crusade if at all initiated will be held this month and will include nearly 140 companies.

The campaign was held even last year but this time the investment is about 21.4 percent larger than the year before. To be organized jointly by the Portuguese Association Footwear, Components, Leather Goods and Similar Manufacturers (APICCAPS) and the Agency for Investment and Foreign Trade of Portugal (AICEP), the campaign seeks external commercial promotion for the country's footwear industry.

In the year 2007, Footwear industry has for the first time supplied 90 percent of its production on the international market. Besides, the sector is the largest contributor to the country's earnings providing a surplus of 800 million euros.

Starting from 1995, the footwear industry of Portugal has participated in more than 290 foreign events that saw over 4,100 visitors by over 350 companies.

After showing an export growth of 1.4 percent in 2006, it is estimated that in 2007 sales of Portuguese footwear to international markets would rise by over 2 percent, to reach 1.17 billion euros.

Portugal is probably the only European country with a trade surplus in the footwear sector accounting for being the third largest European footwear exporter and the seventh largest worldwide.

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