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'How can SMEs become Franchisees?' to be held at SMEC
21
Aug '08
“How can SMEs become Franchisees?” will be held from 10 am to 1 pm on 22 August 2008 (Friday) at IPIM's SME Service Centre (SMEC)(Alameda Dr. Carlos d'Assumpçao No. 263, Edif. China Civil Plaza, 19 Andar, Macau).

Stimulated by the rapid growth in tourism and entertainment industries in recent years, international brand names recognise the potential for development and have established branches in the city. Spurred on by these affirmative factors, local enterprises have been looking for various business opportunities to leverage their competitive edge.

Franchising first appeared in Macao in late 90s, went out of fashion and seen a revival recently. Franchise stores of renowned designer labels, food and beverage outlets, as well as convenience stores have muscled their way into the Macao market.

In view of this, SMEC is taking the opportunity to introduce franchising concepts & operation strategies to local enterprise and to explore the business opportunities it might render for both overseas franchise holders and potential local franchisees.

SMEC will organise a series of themed workshops with experience-sharing sessions on business development and market exploration later this year, with an aim of introducing different types of business models to local SMEs and familiarise them with various operation and management strategies.

The workshop is comprised of three major components:
1. Introduction to franchising concepts, operations, management & related issues by experienced consultants from HongKong.
2. Experience-sharing sessions with invited local franchisees.
3. Business matching sessions for franchise holders and local enterprises.

Macau Trade and Investment Promotion Institute(IPIM)


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