Home / Knowledge / News / Italian Roces debuts IDEA 6-in-1 Kids adjustable ski boot
Italian Roces debuts IDEA 6-in-1 Kids adjustable ski boot
14
Oct '08
The first-ever children's adjustable ski boot is being "officially" launched this ski season in the United States. The IDEA 6-in-1 Kids Adjustable Ski Boot, manufactured by Italy-based Roces, is now available in the US after a tremendous response in Europe. The unique children's ski boot is changing the way parents buy and rent ski equipment with technology never seen before in the ski industry. IDEA is exceptional due to its ability to grow with children and accommodate their unique and changing needs.

The IDEA boot is setting a trend by solving ski industry issues and concerns with children's ski products. There is no other product on the market like the IDEA 6-in-1 Kids Adjustable Ski Boot. The boot accommodates the growth of a child's foot from around toddler age to adolescence and adjusts in three easy steps: open buckle, choose size and close lever. The simple adjustments change length, width and cuff height and create maximum comfort for young skiers.

The IDEA boot makes day trips to the mountains or family ski vacations easier and more enjoyable. With a few simple modifications, kids can be ready to ski in a boot that is familiar and safe. The IDEA children's ski boot offers extreme economic practicality due to the years of use and enjoyment it will provide on the slopes. Money saved by not having to replace children's ski boots each year can equate to more trips down the ski trails and less time spent at home or in the ski lodge.

"When parents are forced to buy or rent new ski boots every season for their children, the sport becomes very expensive and it is challenging for most families to participate," stated John Alarie, general manager of Roces USA and a ski industry veteran. "The IDEA adjustable ski boot from Roces enables kids to get an average of three seasons out of one pair of boots. The boot's construction makes it very safe and the competitive price makes it an extremely good value and investment."

The IDEA boot is becoming popular in ski rental shops by allowing retailers to carry fewer boots, freeing up space for other items. The boot is also helpful in satisfying customer's requests with exceptional comfort, performance and quality construction. The distinctive aspects of the IDEA boot help save resorts and rental shops money and resources.

Roces, based in Italy, is a worldwide leader in the design and production of inline and ice skates. They have applied their knowledge, technology and expertise in the creation and design of the IDEA 6-in-1 growing ski boot, exclusively for children. This season, skiing for kids and families in the United States just got easier and more affordable.

Roces was established in 1952 and is a world leader in the design and production of inline and ice skates. Roces was the first designer and manufacturer of the inline skates, starting in 1982. Roces, located in the area of Montebelluna (Italy) is devoted to elegantly combining dynamic performance and refined comfort.

Roces


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search