Home / Knowledge / News / Italian Roces debuts IDEA 6-in-1 Kids adjustable ski boot
Italian Roces debuts IDEA 6-in-1 Kids adjustable ski boot
14
Oct '08
The first-ever children's adjustable ski boot is being "officially" launched this ski season in the United States. The IDEA 6-in-1 Kids Adjustable Ski Boot, manufactured by Italy-based Roces, is now available in the US after a tremendous response in Europe. The unique children's ski boot is changing the way parents buy and rent ski equipment with technology never seen before in the ski industry. IDEA is exceptional due to its ability to grow with children and accommodate their unique and changing needs.

The IDEA boot is setting a trend by solving ski industry issues and concerns with children's ski products. There is no other product on the market like the IDEA 6-in-1 Kids Adjustable Ski Boot. The boot accommodates the growth of a child's foot from around toddler age to adolescence and adjusts in three easy steps: open buckle, choose size and close lever. The simple adjustments change length, width and cuff height and create maximum comfort for young skiers.

The IDEA boot makes day trips to the mountains or family ski vacations easier and more enjoyable. With a few simple modifications, kids can be ready to ski in a boot that is familiar and safe. The IDEA children's ski boot offers extreme economic practicality due to the years of use and enjoyment it will provide on the slopes. Money saved by not having to replace children's ski boots each year can equate to more trips down the ski trails and less time spent at home or in the ski lodge.

"When parents are forced to buy or rent new ski boots every season for their children, the sport becomes very expensive and it is challenging for most families to participate," stated John Alarie, general manager of Roces USA and a ski industry veteran. "The IDEA adjustable ski boot from Roces enables kids to get an average of three seasons out of one pair of boots. The boot's construction makes it very safe and the competitive price makes it an extremely good value and investment."

The IDEA boot is becoming popular in ski rental shops by allowing retailers to carry fewer boots, freeing up space for other items. The boot is also helpful in satisfying customer's requests with exceptional comfort, performance and quality construction. The distinctive aspects of the IDEA boot help save resorts and rental shops money and resources.

Roces, based in Italy, is a worldwide leader in the design and production of inline and ice skates. They have applied their knowledge, technology and expertise in the creation and design of the IDEA 6-in-1 growing ski boot, exclusively for children. This season, skiing for kids and families in the United States just got easier and more affordable.

Roces was established in 1952 and is a world leader in the design and production of inline and ice skates. Roces was the first designer and manufacturer of the inline skates, starting in 1982. Roces, located in the area of Montebelluna (Italy) is devoted to elegantly combining dynamic performance and refined comfort.

Roces


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search