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Soles4Souls & Opry to create World's Largest Tower of Shoes
03 Nov '08
5 min read
The child would be so happy when they opened me because he or she would finally be able to walk on the dirt roads without hurting their feet and they would be able to go to school because they had shoes. Who knows, maybe years from now, he or she will be one of the smartest people in the world because they got me for Christmas.
In the spirit of the holidays, participating Opry Mills merchants have agreed to "Step Up" by offering their customers a discount incentive on new merchandise for those who donate a pair of new or "gently worn" shoes. Each store will collect the shoes and each week the shoes will be added to the main collection site in the mall to build the "World's Largest Tower of Shoes."
Participating stores include Liz Claiborne Shoes, Harry & David, Hartstrings, IZOD, Off Broadway Shoes, Reebok, Regal Opry Mills 20 & IMAX, Team Choice, Island Carousel (located in the food court), Apple Barn, LensCrafters, C & C Shirtworks, Christmas Shoppe, Aquarium Treasure Chest Gift Shop, and Kirkland's.
In addition to the shoe collections and in-store incentives, merchants will offer the Soles4Souls "2-6-10: It's Good For The Sole" program to their customers. The program offers a $2.00 cash donation for one pair of new shoes, a $6.00 cash donation will purchase three pairs of new shoes, and a $10.00 cash donation will purchase five pairs of new shoes for those in need.
Each donation is reflected by a colorful yellow, orange and green shoe mobile showcasing a photo of a new pair of flip-flops. Shoe mobiles will be on display at select mall retailers. Also, every customer who donates to the "2-6-10: It's Good For The Sole" program will receive a coupon to redeem at the service desk for their choice of free gift wrap or a Soles4Souls key chain, while supplies last.
Opry Mills will showcase the "World's Largest Tower of Shoes," which will be located near the courtyard area at mall entrance #2. The 12-foot tall display will feature photographs and stories illustrating children and adults around the world who have been touched by the gift of new shoes.
At the conclusion of the shoe drive, people will virtually see the impact of how one small gift, multiplied by millions of mall visitors who have joined together, will make a tangible difference to those hurting around the world.
In the spirit of the holidays, participating Opry Mills merchants have agreed to "Step Up" by offering their customers a discount incentive on new merchandise for those who donate a pair of new or "gently worn" shoes. Each store will collect the shoes and each week the shoes will be added to the main collection site in the mall to build the "World's Largest Tower of Shoes."
Participating stores include Liz Claiborne Shoes, Harry & David, Hartstrings, IZOD, Off Broadway Shoes, Reebok, Regal Opry Mills 20 & IMAX, Team Choice, Island Carousel (located in the food court), Apple Barn, LensCrafters, C & C Shirtworks, Christmas Shoppe, Aquarium Treasure Chest Gift Shop, and Kirkland's.
In addition to the shoe collections and in-store incentives, merchants will offer the Soles4Souls "2-6-10: It's Good For The Sole" program to their customers. The program offers a $2.00 cash donation for one pair of new shoes, a $6.00 cash donation will purchase three pairs of new shoes, and a $10.00 cash donation will purchase five pairs of new shoes for those in need.
Each donation is reflected by a colorful yellow, orange and green shoe mobile showcasing a photo of a new pair of flip-flops. Shoe mobiles will be on display at select mall retailers. Also, every customer who donates to the "2-6-10: It's Good For The Sole" program will receive a coupon to redeem at the service desk for their choice of free gift wrap or a Soles4Souls key chain, while supplies last.
Opry Mills will showcase the "World's Largest Tower of Shoes," which will be located near the courtyard area at mall entrance #2. The 12-foot tall display will feature photographs and stories illustrating children and adults around the world who have been touched by the gift of new shoes.
At the conclusion of the shoe drive, people will virtually see the impact of how one small gift, multiplied by millions of mall visitors who have joined together, will make a tangible difference to those hurting around the world.
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