Home / Knowledge / News / Mr Gibadlo describes RBK-GSV footwear testing project
Mr Gibadlo describes RBK-GSV footwear testing project
03
Dec '08
In a first-of-its-kind partnership, Reebok and GeneralSports Venue, the exclusive U.S. licensee of the AstroTurf brand of synthetic sports turf products, announced today that they are joining forces to study the interaction between athletic footwear and field surfaces for athletes ranging from professionals to amateurs.

The goal of the research collaboration is to help improve athlete performance and help reduce injury risk through the development of better shoes and synthetic sports surfaces. Reebok will spearhead footwear product development while GSV/AstroTurf will focus on synthetic sports turf. The AstroTurf brand was selected based on the advantages of its vertically-integrated manufacturing assets, including the scientific research, design and engineering used to produce sports turf that is among the most technologically advanced in the world.

“GSV/AstroTurf is clearly the leading innovator in synthetic turf, making them our first choice for this unique partnership,” said Don Gibadlo, Vice President of Cleated Footwear at Reebok. “Instead of studying the interface between the cleats and surfaces already in use, we will be the first to test these products in the conceptual phase, helping us produce innovations that will enhance performance and safety for athletes in field sports at all levels around the world.”

The research effort will analyze footwear-surface interactions, on both synthetic turf and natural grass, for an evolving range of athletic dynamics and an array of athlete types, from NFL linebackers to NCAA soccer players and Little League outfielders.

“As a global leader in performance athletic footwear and the official supplier to several of the world's elite professional sports leagues, Reebok is the ideal R&D partner,” said Chris Plunket, Senior Vice President of Operations for GSV/AstroTurf. “As industry leaders, it is our shared responsibility to improve both performance and safety, the top priorities of athletes, coaches and management at every level, by leveraging our collective expertise to put the products of the future on a fast track to the marketplace.”

The research will be conducted at various venues nationwide, including on a GameDay Grass 3D™ surface from AstroTurf recently installed at Reebok's global headquarters in Canton, Mass., with state-of-the art equipment for mechanical and biomechanical testing. Until now, most shoe-surface interaction studies have used cleats and surfaces already on the market, focusing almost exclusively on the incidence of injuries as opposed to performance enhancement.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Reebok is the authentic outfitter of the National Football League.

Reebok International


Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 24th Aug 2017

Walmart partners Google for voice shopping

US based multinational retailer Walmart has entered into a...

Textiles | On 24th Aug 2017

Pakistan's textile exports increase 2.78% in July 2017

The value of textile and garment exports from Pakistan increased by...

Textiles | On 24th Aug 2017

Odu’a, ABUAD to invest N12bn for textile mill revival

Nigeria-based Odu’a Investments Limited in association with Afe...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search