Home / Knowledge / News / Mr Gibadlo describes RBK-GSV footwear testing project
Mr Gibadlo describes RBK-GSV footwear testing project
03
Dec '08
In a first-of-its-kind partnership, Reebok and GeneralSports Venue, the exclusive U.S. licensee of the AstroTurf brand of synthetic sports turf products, announced today that they are joining forces to study the interaction between athletic footwear and field surfaces for athletes ranging from professionals to amateurs.

The goal of the research collaboration is to help improve athlete performance and help reduce injury risk through the development of better shoes and synthetic sports surfaces. Reebok will spearhead footwear product development while GSV/AstroTurf will focus on synthetic sports turf. The AstroTurf brand was selected based on the advantages of its vertically-integrated manufacturing assets, including the scientific research, design and engineering used to produce sports turf that is among the most technologically advanced in the world.

“GSV/AstroTurf is clearly the leading innovator in synthetic turf, making them our first choice for this unique partnership,” said Don Gibadlo, Vice President of Cleated Footwear at Reebok. “Instead of studying the interface between the cleats and surfaces already in use, we will be the first to test these products in the conceptual phase, helping us produce innovations that will enhance performance and safety for athletes in field sports at all levels around the world.”

The research effort will analyze footwear-surface interactions, on both synthetic turf and natural grass, for an evolving range of athletic dynamics and an array of athlete types, from NFL linebackers to NCAA soccer players and Little League outfielders.

“As a global leader in performance athletic footwear and the official supplier to several of the world's elite professional sports leagues, Reebok is the ideal R&D partner,” said Chris Plunket, Senior Vice President of Operations for GSV/AstroTurf. “As industry leaders, it is our shared responsibility to improve both performance and safety, the top priorities of athletes, coaches and management at every level, by leveraging our collective expertise to put the products of the future on a fast track to the marketplace.”

The research will be conducted at various venues nationwide, including on a GameDay Grass 3D™ surface from AstroTurf recently installed at Reebok's global headquarters in Canton, Mass., with state-of-the art equipment for mechanical and biomechanical testing. Until now, most shoe-surface interaction studies have used cleats and surfaces already on the market, focusing almost exclusively on the incidence of injuries as opposed to performance enhancement.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Reebok is the authentic outfitter of the National Football League.

Reebok International


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search