Home / Knowledge / News / Mr Gibadlo describes RBK-GSV footwear testing project
Mr Gibadlo describes RBK-GSV footwear testing project
03
Dec '08
In a first-of-its-kind partnership, Reebok and GeneralSports Venue, the exclusive U.S. licensee of the AstroTurf brand of synthetic sports turf products, announced today that they are joining forces to study the interaction between athletic footwear and field surfaces for athletes ranging from professionals to amateurs.

The goal of the research collaboration is to help improve athlete performance and help reduce injury risk through the development of better shoes and synthetic sports surfaces. Reebok will spearhead footwear product development while GSV/AstroTurf will focus on synthetic sports turf. The AstroTurf brand was selected based on the advantages of its vertically-integrated manufacturing assets, including the scientific research, design and engineering used to produce sports turf that is among the most technologically advanced in the world.

“GSV/AstroTurf is clearly the leading innovator in synthetic turf, making them our first choice for this unique partnership,” said Don Gibadlo, Vice President of Cleated Footwear at Reebok. “Instead of studying the interface between the cleats and surfaces already in use, we will be the first to test these products in the conceptual phase, helping us produce innovations that will enhance performance and safety for athletes in field sports at all levels around the world.”

The research effort will analyze footwear-surface interactions, on both synthetic turf and natural grass, for an evolving range of athletic dynamics and an array of athlete types, from NFL linebackers to NCAA soccer players and Little League outfielders.

“As a global leader in performance athletic footwear and the official supplier to several of the world's elite professional sports leagues, Reebok is the ideal R&D partner,” said Chris Plunket, Senior Vice President of Operations for GSV/AstroTurf. “As industry leaders, it is our shared responsibility to improve both performance and safety, the top priorities of athletes, coaches and management at every level, by leveraging our collective expertise to put the products of the future on a fast track to the marketplace.”

The research will be conducted at various venues nationwide, including on a GameDay Grass 3D™ surface from AstroTurf recently installed at Reebok's global headquarters in Canton, Mass., with state-of-the art equipment for mechanical and biomechanical testing. Until now, most shoe-surface interaction studies have used cleats and surfaces already on the market, focusing almost exclusively on the incidence of injuries as opposed to performance enhancement.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Reebok is the authentic outfitter of the National Football League.

Reebok International

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Textiles | On 17th Jan 2017

Reliance Industries net increases 3.6% in Q3FY17

In the three months ended December 31, 2016, India’s biggest private...

Textiles | On 17th Jan 2017

IMF projects advanced economies to grow at 1.9% in 2017

Advanced economies are projected to grow by 1.9 per cent in 2017 and...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search