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'Fashion Up!' in preparation for Spring-Summer 2011 season
Dec '09
Clariant has developed a new edition of its Leather Trend Booklet called “Fashion Up!” in preparation for the Spring-Summer 2011 season. Based on the input of internationally known trend institutes and fashion specialists, “Fashion Up!” contains real leather samples to support tanners in generating new collections based on the latest seasonal trends. The Trend Booklet illustrates the totally new look of Spring-Summer 2011 which follows a completely modern, more sporty, casual and individual direction with surprising looks and finishes.

Clariant's Trend Booklet highlights four fashion themes for the Spring-Summer 2011 season. Country Cousins reflects the new trend for 'austerity chic' brought about by the economic downturn. Fresh-faced simplicity places emphasis on natural looks. Bohemian Rhapsody is inspired by the unconventional and artistic temperament of rock stars and rich hippies. Polished, pearled and luster finishes on leather have rock star glamour.

Fashion travels way back to the dawn of time with Primeval Spirit. This plunges a raw and primitive feel into the styles, drawing upon nature's wildest regions for inspiration.

In Latin Lovers the love affair with Wild-Western trends continues, shifting south to Latin America. Gaucho cowboys, glamorous tango dancers and fiery spirited Latinos are the influence here.

All newly-introduced leather trends are in-line with the fashion colors of the season Spring-Summer 2011. These colors are presented in Clariant's Global Color Card, developed in close cooperation with MODEUROP. The Global Color Card focuses on cool colors reflecting transparency and lightness for the season. Mild shades of green and natural beige are supplemented by pale skin tones to stimulate thoughts of nature, bionics and ecology. Sweet color shades such as sorbets, milkshakes or fruit yoghurt whet the appetite for new fashion looks.

All illustrated colors from Clariant's Global Color Card show Wet End formulations achieved with the outstanding Melioderm dyestuff range covering all dyeing needs with the ultimate in performance. The finishing recipes are based on Clariant`s innovative Neosan 2000 and PPE Pigment range.


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