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Stronger demand in work & outdoor markets, LaCrosse
02 Feb '10
4 min read
“During 2009, we took important steps to improve the long-term efficiency and strength of our business. We significantly improved our inventory management and strengthened our balance sheet, ending the year with no debt and a record cash position. We also completed our new Midwest distribution center, transitioned our nationwide sales force into a dedicated in-house team, intensified our focus on core products and strengthened our position with a number of major retailers.
“As we move into 2010, we plan to continue to introduce innovative new products and further enhance our sales and marketing efforts to strengthen awareness and demand for our brands. We believe LaCrosse is increasingly well-positioned to continue to capture market share in 2010 and beyond.”
“As we move into 2010, we plan to continue to introduce innovative new products and further enhance our sales and marketing efforts to strengthen awareness and demand for our brands. We believe LaCrosse is increasingly well-positioned to continue to capture market share in 2010 and beyond.”
LaCrosse Footwear Inc
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