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Pavers eyes further expansion into India
01
Jun '10
As footwear retailers from across the globe, see greater possibilities of selling more shoes in a budding market like India, many of them intend on expanding their business into the country.

While a few of them, such as UK-based Clark is getting in to a joint venture with the Future Group, others like Crocs from US, who had commenced operations in the country a few years ago are reaping benefits from the same.

Few others such as Pavers, a leading British footwear retailer, while pre-empting competition, is basically modifying its presence in the country. Pavers own more than 100 outlets across England and Ireland.

Though, the company by way of a joint venture with Foresight, a UK based shipping and oil drilling firm, penetrated in India in 2008, till date it could just manage to have five franchisee outlets and 90 departmental and multi-brand stores.

Stuart Paver, Managing Director, Pavers while revealing the above facts stated that, this is just not enough to survive in a persistently growing market. It is believed that, the market for branded footwear is worth Rs 45 billion and is steadily developing at a rate of 20 percent per annum. All this is quite alluring not only for national but even global giants to mark a beeline.

The already established local firms like Bata, Liberty, Relaxo and Metro are building up their networks to cash in on the boom, a reason for Pavers to speed up its expansion, if it intends to compete with these companies in respect of their size and scale of operations, said Stuart.

He further stated that, the company is about to launch six new stores in the coming two months and that further plans of expansion are in the pipeline.

At present the company for the purpose of franchisee operations, has inked joint venture agreements with three other companies, namely, Chennai-based, Triton Retail, RG Enterprises from Bangalore and Delhi-based, Bansal Supermarket. These companies are aiming to unite various other areas of the country with Pavers' franchisee operations, thereby, aiding in the company's future expansion drive, said Stuart.

Fibre2Fashion News Desk - India

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