Home / Knowledge / News / Hanes opens the Nation's Drawers
Hanes opens the Nation's Drawers
07
Mar '11
What's hiding in the back of America's underwear drawer? Denial, anxiety and forgotten undergarments. So reveals Hanes research that sheds light into the usually dark spaces of our closets and drawers.

Virtually everyone hoards underwear and socks – despite the fact that most people wear only 70 percent of the items inside their drawers. According to a recent national survey commissioned by Hanes, 50 percent of Americans admit to stashing non-sock, non-underwear items into their clearly designated sock and underwear spaces.

To inspire the masses and help with a drawer organization overhaul, Hanes has enlisted star of Bravo's "Bethenny Ever After" Bethenny Frankel and Michael Moloney of "Extreme Makeover: Home Edition." Together, they'll make the case for why it's important to rid closets and drawers of the gently worn, the ridiculously uncomfortable and the out of style.

"Staying organized helps me save time and keeps me sane," said Frankel. "I need to be able to quickly get what I need from my drawers and know that, without a doubt, it's going to fit correctly and look good. While it's nice to keep old items for sentimental reasons, it's important to set aside time to purge, donate and replenish. You'll feel great afterward!"

Research shows there are significant emotional benefits to being organized and clutter-free. The task becomes less daunting when people realize that "drawer hoarding" is a universal behavior and they are not alone. But why do most people hoard? Research indicates that, for men, it's mostly about nostalgia (which may explain that stack of old concert tees or the pile of baseball socks that haven't been worn in 15 years) and inertia – it's a behavior that's become a habit. For women, it appears that hoarding stems from an innate fear they will be left in desperation on laundry day. There's also anxiety that, one day, a certain dress or top will require a specific bra they no longer have.

Highlights of the Hanes research include:

• Unused clothes are often pushed to the back or bottom of the drawer, where they remain forgotten for long periods of time
• More than one in five Americans keep a lone sock, hoping it's missing mate will eventually appear
• Drawer rotation is uncommon; people tend to put clean laundry on top and grab what's closest in the morning, which means they are actually only using a small percentage of what's taking up space in the drawer
• When people took the time to purge, donate and replenish, it ultimately saved them time, made them feel calmer and led to more productive shopping experiences because they had a better sense of what they liked and what they actually needed

Giving Unwanted and Forgotten Clothes a Second Life

Hanes has partnered with Goodwill Industries and its Donate Movement to educate drawer hoarders about the value of donating unwanted clothing.

"As an interior designer, I try to help people live in a clutter-free zone and show them that being organized does not need to be agonizing," said Moloney. "Many people tell me they avoid cleaning out their drawers because they don't know what to do with the items they don't need any more. Making a donation to an organization like Goodwill allows you to turn gently used items into opportunities for people in need of job training or support services."


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: H&M

Apparel/Garments | On 15th Dec 2017

H&M, Alibaba extend collaboration

H&M has extended collaboration with Alibaba with the opening of its...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search