Home / Knowledge / News / Levi's celebrates World Water Day
Levi's celebrates World Water Day
Mar '11
In celebration of World Water Day today, the Levi's brand and Water.org are partnering to raise awareness about vital water issues and bring clean drinking water to people around the world. Levi's Water
A new, interactive "WaterTank" game launching today on Facebook inspires consumers to participate in fun, online water-saving challenges. Each challenge completed will 'unlock' water from the Levi's WaterTank and ultimately support Water.org's life-saving clean water projects worldwide. Through this initiative, the Levi's brand will donate $250,000 to Water.org to fund sustainable water programs that will provide at least 200 million liters of water to communities in need of reliable access to this most basic necessity.

Water.org, a non-profit co-founded by Matt Damon and Gary White, is a pioneer in delivering sustainable water and sanitation solutions to communities in need around the world. Today, one in eight people lack access to safe water and 2.5 billion don't have a toilet. Shockingly, four million people die each year from preventable, waterborne diseases. Water.org has worked for more than twenty years with local partner organizations to deliver community-led, sustainable water and sanitation services to those living in poverty and struggling to survive the global water crisis.

Participants in the Levi's WaterTank game will help spread the word about the water crisis while supporting Water.org's global clean water projects. Consumers' daily water use habits can make a difference and even the smallest actions can make a big splash. Recent Levi Strauss & Co. research shows that one of the biggest water impacts of a product during its lifetime actually comes from how consumers care for their jeans. So, the Levi's brand is challenging consumers to re-examine their water use and make meaningful changes in how they use this precious resource.

"We're proud of the innovations we've made in using less water to create our iconic products," said Robert Hanson, President, Global Levi's brand. "But we know that some of the biggest impacts on the environment actually comes after our consumers take our products home. We need everyone's help to reduce our global water footprint – and deliver this excess water to those communities that need it most."

Consumers can take a variety of actions online to unlock water from the Levi's WaterTank. Here are a few ways consumers can help make a difference:

• Pledge to wash your jeans less, take shorter showers and adopt better laundry habits
• Tweet something that contains the waterless hashtag (#waterless)
• Like the Levi's brand on Facebook
• Check-in to any Levi's Store in the United States
• Challenge friends to play the WaterTank game
• Answer water related trivia questions online

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search