• Donate money to Water.org • Scan a QR code in any Levi's Store in the United States • Watch a Levi's and Water.org video online
By playing the WaterTank game, participants will be entered to win prizes including Levi's WaterLess jeans. One lucky grand-prize winner and a friend will visit a community receiving access to clean water from Water.org and experience firsthand the excitement and joy of community members as their lives are forever changed.
"We're thrilled to partner with the Levi's brand, an organization with a long-standing commitment to the water issue, to bring clean water to those in need," said Water.org Executive Director and Co-Founder Gary White. "While the global water crisis is a huge issue, it's also a solvable one. At Water.org, we've found social media to be the best, most effective way to engage more people and inspire action. The Levi's WaterTank game is a great way everyone can take concrete action to make a real difference."
Levi's Water less and the WaterTank game build on the brand's commitment to educate consumers about how small changes in laundry habits can have a big impact on the planet. Last Fall, the brand launched the "Care Tag for Our Planet" campaign, changing the product care tags in Levi's jeans to include instructions about ways consumers can reduce the environmental impact of their clothes by washing less, washing in cold water, line drying and donating to Goodwill when no longer needed.
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