Home / Knowledge / News / ToT on Design Development with Moda Pelle Academy, Italy
ToT on Design Development with Moda Pelle Academy, Italy
30
May '11
A Design Development Programme on the Training of Trainers was conducted by Moda Pelle Academy, Milan, Italy, in association with Freya (IIDF) and organized by Entrepreneurship Development Institute of India, under the project Implementing Business Development Services in the Kolkata and Santiniketan Leather Clusters, supported by Small Industries Development Bank of India (SIDBI), World Bank, Department for International Development, GIZ and KfW.

The primary intention of the programme was to develop design Business Development Services (BDS) who can not only take care of high-end design requirements in the overseas market but also train others on design development.

Gionata Gaudiano and Daphne Stern, two internationally acclaimed Italian fashion consultants have been brought from Milan, Italy, to impart training on the various trends existing in the Italian and Japanese markets. The training programme was been organised from 18 – 22 December, 2010.

The major beneficiaries of the programme were 15 designers who had participated in the training programme from various public and private institutions and cluster MSMEs.

The main benefits of the programme were creating awareness as regards the effective utilization of the latest design techniques and modern design trends, exploring linkages and network formation amongst indigenous, national and international design BDS.

The training was to mainly enhance high-end design capability of existing private and public institutions and MSMEs and to capture aspects like brand-building, business and market development. The main application areas covered were combining traditional and innovative styles, concept of 'Kawaii' or concept of sweetness/cuteness in design motifs and patterns to capture the market for children's products, distribution, precision (knowing your niche, main opportunities), goals, participants presenting their company's current production with an eye on the Japanese market, examples of winning designs for Japan and applying them to the Indian products.

Apart from discussion on high end design development, fashion trend in the overseas market, the issue of transferring design skill under ToT mode was done. Moreover, in order to complement the forthcoming brand building and market development initiative in Japan, issues like Historical context, Japanese tastes, Street styles, Economic climate, Current trends, Current successful Italian brands in Japan, Design Orientation, Branding and Relationships and Promotion strategies were discussed at length.

The trainers spoke about various facets of trend, design, market and mesmerized the audience with their vast experience and knowledge in these arenas.

The qualitative benefits that the beneficiaries achieved were the vivid picture of the tastes and preferences of the Japanese customers, understanding the economic climate of Japan, current and popular trends existing in Japan, Italian influence and successful Italian brands existing there, design orientation, branding and relationships and various promotional strategies.


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search