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Flipkart's 2GUD platform launches social commerce

10 Jul '20

2 min read

Pic: Shutterstock

Flipkart recently announced the launch of social commerce on its independent value platform 2GUD to widen customer proposition. The feature will be available to all app users and allow them to have an uninterrupted video shopping experience with their favourite influencers showcasing the latest fashion trends, reviewing gadgets and sharing beauty tips.

Consumers on 2GUD’s social commerce platform will be exposed to a feed of videos made by a hand-picked influencer network across various topics and categories. These influencers will curate their favourite products as part of their collection in the virtual store, allowing consumers to witness their styling journeys across categories.

It will also allow consumers to shop the products that are part of the video, without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience, said a Flipkart press release.

Flipkart wants the next 200 million customers to be able to experience social commerce comfortably and build their trust on 2GUD as they—quite often facing trust and style deficits—come on to the platform for an engaging shopping experience, said Chanakya Gupta, head of 2GUD.

Social commerce has already made inroads and accounts for 15-20 per cent of the online retail market today, which is expected to hit the $70 billion mark in the coming decade, the press release said citing industry reports.

2GUD, which now caters to more than 600+ verticals across new value-driven offerings and existing refurbished product segments, will further expand this feature to its m-site and website.

Fibre2Fashion News Desk (DS)

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