Flipkart's Shopsy launches zero commission marketplace in India

Currently, 70 per cent of Flipkart’s customers come from tier 2 and tier 3 cities. With Shopsy, Flipkart aims to scale this to 90 per cent. Flipkart believes gamification along with social commerce features will help it achieve this mission. One such feature is Shop & Earn, where users will be able to unlock higher incentives on achieving a certain weekly/monthly target, the company said in a media release.

Flipkart's low-cost logistic network and affordability programmes like ‘Flipkart Pay Later’ are two other key levers that would act as catalysts in the context of social commerce.

Prakash Sikaria, senior vice president - growth and monetisation, Flipkart, said, “Our vision with Shopsy is to enable digital commerce for everyone across India. Shopsy is growing 100 per cent week on week. To further expedite this, we aim to bring the best of e-commerce to social commerce as we progress in our journey.”

Within a month of its launch, Shopsy has already onboarded more than 2 lakh users. With the onset of the festive season, the platform aims to keep accelerating its growth over the next two months by ramping up features and offerings for Indians who are keen to start their social commerce journey.

Shopsy provides social commerce opportunities for enterprising Indians. Leveraging their local network, Shopsy users can share catalogues of a wide selection of 15 crore products offered by Flipkart sellers over social media and communication apps.

Fibre2Fashion News Desk (KD)