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Germany's About You spins off Scayle into separate legal entity

29 Aug '23
2 min read
Pic: About You
Pic: About You

Insights

  • The About You Group has separated its business unit, Scayle, into a distinct subsidiary alongside its online fashion store.
  • Scayle provides a cloud-based enterprise shop system for brands and retailers, enabling swift and adaptable digital business scaling.
  • Scayle, now as a separate legal entity, retains its management team and plans further expansions.
The About You Group has spinned off its existing business unit Scayle into a new subsidiary. Scayle is now a separate legal entity within the About You Group, alongside the online fashion store About You.

Scayle offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital business quickly and flexibly as well as to adapt it to increasing customer needs. An extensive set of integrated features accelerates market entries. The Scayle commerce engine is the technological core of About You’s online fashion store. Leading brands and retailers such as Deichmann, FC Bayern or Depot choose the Scayle commerce technology as their software-as-a-service (SaaS) solution.

Currently 300 employees work for the newly founded company, headquartered in Hamburg, Germany. The existing management team of the former Scayle business unit will move up to the Scayle’s management team: Tobias Ring will be responsible for new customer business, René Dalock for customer success management, Christopher Metz for infrastructure and platform, and Sergio Sola for engineering. It is planned to add further positions to the management team, the company said in a press release.

“We are convinced that the strategic step to position Scayle as a separate legal entity will accelerate its success story even further,” said Tarek Müller, co-founder and co-CEO of the About You Group. “Scayle’s success to date and the continued high demand in the market for a state-of-the-art shop system is a testament to its bright perspective. Structurally, Scayle now has the best prerequisites to further drive growth with greater autonomy and flexibility.”

Despite the challenging market conditions in e-commerce, Scayle’s business performance has developed strongly. The business unit completed various go-lives of complex migration projects on its technical platform in recent months. 

Fibre2Fashion News Desk (RR)

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