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China to host CHIC Shanghai fashion trade fair in March
09
Feb '18
China to host CHIC Shanghai fashion trade fair in March
CHIC Shanghai, the largest and most influential fashion show in Asia, will be held from March 14 to 16, 2018, at the National exhibition and convention centre in China. More than 1,200 national and international fashion brands will be present at the fashion fair on more than 100,000 square metres of exhibition space in the world’s largest expo centre.

The entire North entrance hall of the fair will be dedicated to fashion design. IMPULSES is fully booked and will occupy the entire area. Renowned Chinese designers such as MU by Frank, Hua Mu Shen, and Tuffcan will show their latest collections.

Wang Yutao, former Elle style ambassador and winner of China’s most important fashion award Jin Ding, and Shi Jie with his SHI JIE & JANIQUE collection who exhibits internationally at designer forums in Paris, will be present at the expo.

Premiering at CHIC will be the Polish Investment and Trade Agency to promote the Polish fashion industry and the International Fur Federation.

In the menswear section, URBAN VIEW, Shandong Ruyi, one of the largest fashion companies in China, will show its Saint Angelo line, along with the Semir Group with its brand GSON. Bespoke brands like Dalian Longsheng or Haisibao from Shandong will also exhibit here. The womenswear section, NEW LOOK will display well-known young brands such as Fantastic Five, 5 Secs, Famory, Caylar from France. The KID’S PARADISE will present itself alongside the Chinese market leaders NONO & CO from the Netherlands, The Bear’s School from Japan and the trendy fashion brands Like A Scribble, Moimoi, Kamppi from South Korea.

In the international FASHION JOURNEY sector, 248 exhibitors from 14 nations will participate. Around 40 Italian brands like Accademia, Amina Rubinacci, Ebarrito - Re-Thinking Fashion, Ferruccio Vecchi, Spernanzoni, Suprema, in cooperation with Sistema Moda Italiana and Assocalzaturifici and the Italian Trade Agency ITA, which supports the participation with accompanying promotional measures, will participate in the expo.

French fashion brands will gather in the pavilion Paris Forever with clothing, accessories, shoes, and bags, including brands like Georgio & Mario, Urbahia, Lener Cordier, etc. German companies will present themselves under the umbrella of MADE IN GERMANY as part of the foreign trade fair program of the Federal Ministry for Economic Affairs and Energy, conducted by Messe Düsseldorf. The offer ranges from clothing, lingerie, to bags, accessories and shoes. Famous Asian streetwear labels like Soup, Romistory, and Ballop will be present. (GK)

Fibre2Fashion News Desk – India


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