FDCI declares Jharkhand as 'Partner State' for AIFW 2017

03 Mar '17

2 min read

Courtesy: Jharcraft

The Fashion Design Council of India (FDCI), in collaboration with Jharcraft has announced Jharkhand as the 'Partner State' for the forthcoming Amazon India Fashion Week (AIFW) 2017. In association with Maybelline New York, the four-day event will be held from March 15-18 in New Delhi. The highlight of the show will be designer interpretations of Tussar fabric.

Jharcraft is setting an example by creating new opportunities for weavers and making it profitable, providing them a definitive source of employment with best use of resources available. This AIFW Autumn Winter 2017 show has been curated by Shaina NC, who will be presenting her collection for the first time at the show. Other designers include, Pinnacle Shruti Sancheti, Rina Dhaka and Dabiri by Divya and Ambika.

"Associating with Jharkhand as our partner state for the AIFW AW '17, is in continuation of our commitment to preserve crafts, so we look for unique ways to enable this objective. This show with Jharcraft is an initiative of Shaina NC, who is known for her dedicated efforts to promote Indian handlooms. Jharkhand's hidden wonders will be unveiled by designers, who will translate its story through the magnificent swirls of fabric," said Sunil Sethi, president, FDCI.

"Jharcraft is extremely glad to be associated with FDCI, with the mission of 'crafting opportunities, changing lives' in the rural areas based on sericulture, handloom and other allied activities of Jharkhand… With the support of FDCI, Jharcraft hopes to provide a platform to the artisans and weavers to merchandise their own products, through the maximum utilisation of natural resources and manpower of Jharkhand," said K Ravikumar, managing director, Jharcraft.

FDCI is a non-profit organisation and the apex body of fashion design in India, represented by over 400 members. It is formed for promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. While Jharcraft is an agency of Government of Jharkhand, mainly formed to create sustainable livelihood opportunities in the rural areas based on seri-culture, handloom, handicraft, and other allied activities.(PA)

Fibre2Fashion News Desk – India

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