ASR to splash San Diego in hot & stylish swimwear lines
05 Jul '07
3 min read
The next big thing in action sports, boutique and swim fashion under one roof in San Diego. ASR returns to San Diego this September 7-9th with over 135 new brands on board.
Companies looking to enter the action sports industry through ASR span the hottest up-and-comers from action sports to boutique and urban fashion.
“The enormous influx of new-to-ASR brands indicates that this is the event emerging brands look to for a strong start in action sports. In addition, established brands utilize ASR for new product launches and to expand their reach,” says Andy Tompkins, ASR Show Director.
“More and more companies look to ASR as the way to connect with the most desirable action sports specialty, department store and fashion boutique buyers from around the world.”
There is an impressive line up of hot, new swim lines exhibiting at ASR this September. Some of the new-to-ASR swim lines include Volcom, Reef, Original Penguin, True Religion, B.Bikinis, RYGY, Onda De Mar, and Sorbert.
Boosted by the success of the ASR Runway Show co-sponsored by Foam Magazine, ASR's swim section is packed with a diverse, yet complete offering of swim.
“Reef is extremely excited to be launching our new swim, sportswear & closed toe shoes for spring 08 at ASR this year. It is the perfect market for us to connect with our core accounts along with some of the more fashion forward boutiques,” says Tandi South, Reef girls Sales Manager.
For company's debuting their brand for the first time, including O'Quinn, Myrtle: Stuff by Russ Pope, Kommunity Project, Stagr, Beloe Footwear, Aftermath and Arthouse Distribution, ASR provides the opportunity to line up with targeted specialty and boutique retail positioning right from the start.
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