The YOU by MO brand gained, recently, prominence on the WGSN website.
Considered the world's most important place when it comes to trends and fashion, the website is all about singing the brand's praises.
The content was published soon after YOU by MO's participation on the Premier Kids fair, in England.
The brand's participation on the event was organized by ABIT, via Texbrasil, a Program developed in partnership with Apex-Brasil.
Read, below, WGSN's text:
“Brazilian brand YOU by MO has presented a beautifully sophisticated collection –WGSN's eternal favorite.
- Still fresh from the participation on Pitti Bimbo, YOU by MO was able to impress WGSN's team again at Premier Kids.
- Produced in Brazil, the collection is divided in four geographic themes for the summer: New Zealand, Japan, Belize and Saint Tropez.
- WGSN loves the minimalist Japan-inspired collateral with inspiration on the paper lamps and the origami.
- The shocking pink and lime green garments in the St. Tropez collateral were a main attraction, coordinated to a floral stamp inspired on parasols used in the washable-leather strapped dress".
Brazilian Textile and Apparel Industry Association
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