Aamir to promote Provogue's 'Rang De Basanti' merchandise

26 Dec '05

1 min read

Fashion company Provogue informed that the company has joined hand with the makers of the Aamir Khan starrer 'Rang De Basanti' to launch its Fall-Winter 2005 collection and has also created a special limited edition line of 'Rang De Basanti' merchandise.

The event, held Crosswords in association with UTV and director Rakeysh Om Prakash Mehra, marks the brand's strong endeavour to reach out to the youth of this country, reports Bollywood Trade.

Aamir Khan was there to endorse Provogue's special 'Rang De Basanti' merchandise. Choreographed by Aparna-Tanya, the show also featured top models like Niketan Madhok, Zulfikar Sayed, Deepika Padukone, Tupur-Tapur, Aditya Bal and fresh faces Sanya Sheikh and Sahil Shroff. Daler Mehndi performed to the tune of the title song of "Rang de Basanti

Provogue has always been seen as different from the rest of the pack of brands. It's brand statement “Redefining fashion” and its innovative merchandise have created a niche in the minds of its consumers. The brand is retailed through selective stores in the country and leading Chain Stores like Shopper's Stop, Lifestyle, Globus, Westside etc.

The Economics Times

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