Diesel Style Team to launch Ducati Monster clothing line

22 Mar '12

4 min read

Ducati and fashion brand, Diesel join forces to create the Monster Diesel, a brave combination of “iconic naked motorcycle” and “urban military chic”, designed to celebrate authentic Italian style at its purest.

The Diesel Style Team, under the guidance of Diesel founder Renzo Rosso, working closely with Ducati's Design Centre, have brought a new "urban military chic" interpretation to the iconic Ducati Monster 1100 EVO and new apparel collection based on Ducati Monster 1100 EVO.

The brand new customized model is an 'urban military chic' interpretation of Ducati's iconic naked motorcycle and will be unveiled alongside the new collection at the Diesel stores of New York-Soho (15 March), Rome (22 March), and Tokyo-Shibuya (29 March).

“The Monster Diesel, and the collection dedicated to it, reflect the “coolness” of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio, President of Ducati Motor Holding. “The collaboration with Diesel underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.”

Stefano Rosso, Project Leader and son of Diesel founder, added: “When we had the opportunity to work with Ducati, with last year's MotoGP sponsorship, we discovered a whole world of shared values and common roots. That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterized by a great mix of design and technology.”

This mythical partnership is also commemorated with an eye-catching collection of duel-branded urban biker apparel, dedicated to addicts of life in the adventure lane and devoted enthusiasts of the two great Italian brands.

Comprising essential slim-fitting biker jackets, sweats, tees, a unique five pocket in raw denim and a complete set of accessories, every piece of the collection is characterized by pure biker attitude, clean technical details and bold Diesel graphics.

This launch is celebrated with the “Diesel Together with Ducati” capsule collection reflecting the brands' DNA and common roots of creativity and innovation, the key elements that enabled the two companies to become renowned icons of the “Made in Italy” tradition. The collection is dedicated to addicts of life in the fast lane and devoted enthusiasts of these two great Italian brands. Composed of eleven different styles, the range includes essential slim-fitting biker jackets, sweats, tees, a unique five pocket in raw denim and a set of accessories.

All pieces are characterized by pure biker attitude, clean technical inspired details and bold Diesel graphics, such as the treated rubber prints recalling the burnt rubber of the motorcycle's tyres. Colours for the collection are black, grey, white with pop up red inspired by logos from both brands, while the range of fabrics goes from treated nylon and cotton to denim and overdyed jersey mix with leather and metal applications.

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