X-Rite releases PantoneLIVE ColorBook and Viewer

PantoneLIVE Color Libraries are the PANTONE PLUS SERIES Colors mapped to packaging-specific print substrates and processes.

With color so critically tied to brand veracity, maintaining color consistency on product packaging is essential for brand integrity and consumer confidence. By 2015, the International Chamber of Commerce expects the value of counterfeit goods globally to exceed $1.7 trillion.

Even the slightest variation in brand identity and packaging color can dissuade consumers from purchasing a product. It also makes brands more vulnerable to counterfeiting.

PantoneLIVE is a color management service that is supported by an ecosystem of industry-leading solutions and that maintains digital color libraries to guarantee accurate color communication for any supplier around the world.

Brand owners and other approved members of the supply chain can manage digital access rights and facilitate color communication across packaging materials from design to production – helping minimize color revisions, creating go-to-market efficiencies and ultimately lowering development costs.

“The new PantoneLIVE ColorBook and Viewer plug-ins provide effortless integration of PantoneLIVE Color Libraries into the most commonly used designer tools,” explained Dr. Sonia Megert, vice president of the Pantone Digital Business unit at X-Rite/Pantone.

“Color production problems can often be traced back to a communication breakdown. Pantone’s universal color language ensures everyone is communicating and referencing the right colors, as intended.”

PantoneLIVE ColorBook employs a seamless color matching workflow within Adobe Illustrator software by giving designers easy access to brand-specific palettes stored in PantoneLIVE. The unique PantoneLIVE naming identity travels with the file through the supply chain to ensure consistent, achievable color definitions.